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As most small business owners know, getting your products and services to appear prominently on search engines like Google can make or break your success. When anyone can sell things online, the sheer volume of content can make it seem impossible for small businesses to compete against larger, more established brands.
Of course there’s an element of pay-to-play when it comes to showcasing your products on platforms like Google or Facebook, but there are also ways to promote your business and its products organically — that don’t cost money.
Read on for a guide on how to get your products on Google’s platforms like Shopping, Images and more, and for some tips on how to help Google understand the products you’re selling.