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How to Convince an eCommerce Client to Invest in a Blog


Do you offer marketing services to clients who own eCommerce businesses or sites? If so, you may be trying to convince them to take advantage of your blogging services.

Doing so is relatively simple. All you have to do is point out the massive benefits that a blog can offer an eCommerce business. When discussing your blogging services with a client, remind them that:

A Blog is Affordable

Content marketing continues to reign supreme across various marketing channels. It’s easy to understand why. By offering customers valuable content, businesses can generate interest in their brands without coming across as excessively “salesy.”

However, some forms of content, like video content, can require investing a substantial amount of time and money to generate. That’s not the case with a blog. It allows businesses to generate effective content for their audiences without spending more money than they can afford.

Blogs Are Consistent

There’s a lot of marketing content out there on the Internet. Even if a potential customer engages in one piece of marketing content in a positive way, if they’re not consistently exposed to more content from that brand, they may lose interest quickly. They’ll simply be more likely to get distracted by content from other brands.

This is another reason a blog is a strong content marketing solution. Again, writing a blog entry takes much less time than producing a video, developing an app, or creating most other forms of content. Thus, it allows an eCommerce business to provide its audience with strong and valuable content on a consistent basis.

Others Know the Value of Blogging

Sometimes, it may make sense for a business to thumb its nose at conventional wisdom and reject popular industry trends. On rare occasions, a business owner may know something most of their competitors don’t know.

However, when a particularly large number of businesses are engaging in some type of behavior, it’s usually for good reason. For instance, surveys indicate 89% of companies use blogs as content marketing tools. So many are doing so because they’ve seen how blogs deliver a strong return on investment. In fact, research indicates content marketers who blog are 13 times more likely than those who don’t to see their efforts yield a strong ROI.

Blogs Are Accessible

Research consistently indicates that the average Internet user spends a substantial amount of time online reading blogs. This is unlikely to change anytime soon.

Why? There are many reasons this is the case. One, however, is simple: reading a blog is something a person can do in a variety of settings. 

Some types of content can only be consumed in the proper environment. A person may not always be in a setting where they can watch a video, listen to a podcast, or engage with an app. For example, someone on their break at work might not be able to justify playing a video or listening to a podcast in the office when others are still working. However, they could read a blog entry. As such, a blog offers an eCommerce business a low-cost way to provide users with content that they’re genuinely likely to engage with on a regular basis.

These are just a few reasons your eCommerce clients should consider taking advantage of your blogging services. A blog is a form of content that offers significant benefits with virtually no downsides. Present these benefits, and your clients will be more inclined to accept your offers.

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