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9 Trending Niche Ideas You Can Profit With eCommerce & More in 2023


Sometimes it can feel hard to spot trending niche opportunities, especially early on. The internet is vast, there’s tons of competition, and navigating it all can feel overwhelming.

That’s why we’ve put together this list of 9 best trending niche ideas you can consider for starting an online business. You can also use these niche ideas for e-Commerce, blogging, affiliate marketing, and/or dropshipping.

So if you want 9 trending niches, plus a guide on how to find trending niches, and a list of untapped e-commerce niches, definitely keep reading!

9 Best Trending Niche Ideas

Choosing the right niche for your online business is important. It can mean the difference between making money online with your business and not.

And there are many factors to consider, so we hope this roundup of niche ideas helps streamline the process. Here are 9 of the top trending niche market ideas to consider for your e-commerce, blog, or really any online business.

1. Digital Nomads

Digital nomads are people that travel the world while working remotely. They practice a location-independent lifestyle and work in flexible careers that let them work from anywhere.

graph showing digital nomad as a trending niche

The popularity of digital nomadism over the past several years has grown considerably. From more nomads pursuing van life to people craving travel after being stuck in a desk job during the pandemic, more and more digital nomads are leaving behind their old life in favor of a life filled with travel.

graph showing nomad visa as a trending niche keyword

According to Exploding Topics, nomad visa is a fast-growing keyword with over 3,000% growth across the past 5 years. This points to the fact that people’s growing interest in nomadism and exploring opportunities to travel the world while working remotely is ever-present.

2. Bamboo Baby Clothes

Bamboo is a sustainable material you can make clothing from. This woody grass is grown in various parts of the world and is known for its versatility. With bamboo, you can make:


It’s considered a sustainable material because it’s fast-growing, and it can be harvested without killing the plant.

Just as sustainable fashion is trending, bamboo baby clothes are another trending niche you can explore.

You can see the rising growth chart over the past 5 years on Google Trends.

graph showing bamboo baby clothes as a trending niche

In Exploding Topics, it shows 144% growth over the past five years.

graph showing organi baby clothes as a trending niche

3. Home Office

small town business home office

Home office products is a niche that has been growing, in part from the pandemic that started a few years ago, and is projected to hit nearly 9% growth from 2019 through 2031. People transitioned to working from home, and as such, the demand for home office equipment rose.

Home office equipment includes:

Desk chairs
Ergonomic equipment like sitting-standing desks, ergo chairs, ergo keyboard and mouse, wrist rest, etc.

graph showing home office products as a trending niche

You can see that a peak in interest of home office goods happened during the first few years of COVID-19. But today, with more people still working from home than ever before, this continues to be a trending topic.

4. Sustainable Fashion

Sustainable fashion is about creating fashion apparel and accessories that are environmentally and socially responsible. This ties in with eco-friendly products that we’ll cover down below.

graph showing sustainable fashion as a trending niche

You can see the rising search volume for sustainable fashion as a keyword, over the past 5 years, according to Google Trends.

Exploding Topics also shows 36% growth for this keyword, sustainable fashion, over the past 5 years.

sustainable fashion google trends

Sustainable fashion is apparel made with environmentally-friendly materials.

It can include:

Organic materials: Apparel made with organic materials like organic cotton or bamboo.
Capsule wardrobes: This promotes the idea of having fewer apparel pieces in your wardrobe that can last over time. These should be timeless and high-quality pieces you can wear over the long run.
Secondhand clothing: Take advantage of reused clothing from consignment shops or thrift stores to reduce the number of apparel items that go to landfills.
Upcycling: This is about taking existing apparel items and turning them into something else, like taking a vintage scarf and sewing it to denim jean pants for an upcycled, unique pair of jeans.

5. Cat Litter

It’s funny to think that something like cat litter is trending, but according to Google Trends, there has been rising interest over the past 5 years.

graph showing cat litter as a trending niche

When searching cat litter in Exploding Topics, four different search terms come up:

Walnut cat litter
Grass cat litter
Grass seed cat litter
Litter robot

If you go to TikTok and search cat litter, you will find thousands of videos and products related to cat litter. The hashtag #catlitter has nearly 680 million views alone!

People love their cats. Pet parents, in general, are a pretty passionate audience, so it’s not unusual for specific pet products to be trending from one time to another. With cat litter, it’s a necessary part of cat ownership in most cases.

But, it’s messy, stinky, and is a regular part of cat owners’ day, so if there are cat litter products to make the litter process easier, people will take an interest.

6. Eco-Friendly Products

ecofriendly products

Eco-friendly products have minimal impact on the environment. More members of society are embracing eco-friendly products. This survey revealed 72% of respondents said they were buying more environmentally-friendly products compared to five years ago.

If you look at many of the modern eco-friendly amenities and products we have today that didn’t exist ten years ago, it’s clear:

Electric cars
Hybrid cars
Organic cotton clothing and apparel made from sustainable materials
Recyclable paper
Solar-powered lights, chargers, generators, and other products

The growing awareness of the environmental impact brought on by humans is an important issue that is having more light shown on it. People are taking an interest in eco-friendly products, and the numbers support this…

Here is eco-friendly paint as an example:

7. Beard Oil

Beard oil is oil that men use and rub into their beards. The oil is a moisturizer that keeps their beard hydrated, soft, shiny, healthy-looking, and manageable. This aligns with men’s beauty products, another trending niche we cover in this roundup.

The beard oil market will grow to reach an estimated 1.4 billion dollars by 2029, a CAGR (compound annual growth rate) of around 5.6% since 2019.

graph showing beard oil as a trending niche

There are definitely peaks around colder months of the year when more men sport a beard, but, in all, this is a growing industry with growth shown across multiple trend tools like Google Analytics and Pinterest Trends.

8. Solar Products

Solar panel installation

Solar products include any goods powered by solar energy like:

Power adapters

graph showing solar products as a trending niche

As solar component costs decline, it makes solar-based products more affordable for people. The global energy crisis is a big driver for solar industry growth as well, as people turn to renewable energy options for power.

9. Men’s Beauty Products

Men’s beauty products include skincare for men, beard and facial hair products, and body care, from lotions, oils, serums, and more.

The men’s personal care market was valued at 30.8 billion dollars in 2021 and is expected to grow 9.1% by 2030.

How to Find Trending Niches

There are plenty of ways how to find trending niches:

Follow social media influencers: Follow industry influencers and content creators to see what they’re talking about.
Read publications: Industry publications are a great way to stay abreast of developments and changes in your market.
Perform keyword research: Research keywords to identify popular search terms, examine competition, and get a good idea of what people are searching for online.

I’m a big supporter of using tools to save time and make your online search efforts more efficient. I’m going to share four free tools (and one bonus [paid] tool) you can use to perform your keyword research and product research.

Because at the end of the day, one of the best ways for finding trending niches is by performing nice, thorough Google searches on the web. It’s not about mindlessly scrolling keywords, plugging in different keywords into the search field.

Instead, you want to look into trending products in a particular niche, review current trends, see what products or topics are in high demand now and in recent years, and perform other product research.

You’ll take a tactical approach, looking at trends, statistics, and other information to find those golden niches that are currently or recently popular.

Google Trends

google trends amazon fba

Google Trends is a free tool that helps you research keyword trends over time. You can search for a Google trend to check how frequently the keyword is searched and how interest has changed.

For this article, we looked at U.S. trends, but you can filter location to worldwide or various countries around the globe.

Additional filters include:

Timeframe: 5 years, 12 months, past 90 days, past 30 days, etc.
Categories: Choose “All Categories” or filter by category, like Arts and Entertainment, Books & Literature, Science, Shopping, and more.
Search type: There’s web search, photo search, image search, Google shopping, etc.

This is exactly what you want for niche topic research because you can see if there’s any interest in your niche before building out your business.

Exploding Topics

Exploding Topics is a website designed to help you discover trends before and while they’re happening. You can access Exploding Topics for free, with select premium topics available to paid members only.

Here’s how it works:

You type a search term on Exploding Topics, or you can browse their pages of trending topics as you search for your trending niche idea to pursue. Then, you can review the insights and make the decision to use that keyword or not.

For example, for the term “bamboo baby clothes,” Exploding Topics will show you the volume, growth chart, categories, and related topics.

With a resource like this in your arsenal, you can identify, inspect, and track trends before they hit. It’s perfect for spotting trending niches.

This will help in identifying trending niches to help you make money with your e-commerce business.

Pinterest Trends

Pinterest Trends helps you identify trending topics on Pinterest. You’ll get helpful insights on what’s trending on the Pinterest platform to see what people are searching for and what trending topics are gaining momentum.

For example, you can search a term like Home Office…

Analyzing the keyword in Pinterest Trends, you can see the interest over time, related trends, demographics, and popular Pinterest pins published on Pinterest for the keyword.

You get tons of great information right at your fingertips to do your keyword research and product research.

Google Keyword Planner

Google keyword planner
Keyword Research with the Google Keyword Planner

Google Keyword Planner is a free tool by Google as a part of their Google Ads platform. You use Google Keyword Planner to perform keyword research, which shows you information about:

Search volume
Competition level
Suggested bids for PPC campaigns

To use Keyword Planner, you start by typing a search term.

Next, you’ll get the results that show you data like volume, CPC, average monthly searches, competition level, and more.

This information will help you discover if a niche is trending and whether or not to pursue it.

Bonus: Jungle Scout

Anyone looking to get into eCommerce must look seriously into Jungle Scout.

They offer a whole suite of tools and features to help you find potential products based on niche, perform keyword research, conduct competitor analysis, sales analytics, and much, much more.

Check out our full Jungle Scout review to learn more.

What Are Some Untapped E-Commerce Niches?

Untapped e-commerce niches can be gold. These are niches that have yet to be turned into e-commerce stores or have very minimal competition.

Some examples include:

Niche subscription boxes: like mystery tackle boxes for fishing enthusiasts or escape rooms in a box.
Eco-friendly products: These environmentally-friendly products can include small appliances, fashion, home goods, and more.
Home workout equipment: These are fitness products like home gyms, smart gym equipment, etc.
Re-commerce: Selling used goods. Platforms like Poshmark and Mercari are examples of platforms that have this model built into their website.

You can spot untapped e-commerce niches using any of the methods we described: Google Trends, Exploding Topics, Pinterest Trends, and Google Keyword Planner.

Once you find what you think is a profitable niche to explore, validate the topic using Google Keyword Planner to ensure it has low competition and a strong enough search volume to make it worthwhile to pursue.

While these search tactics are great for e-commerce product market research, they can be used for many purposes, like:

Blog post ideas
Affiliate products
Digital product ideas
Amazon FBA products

Bottom Line

Discovering trending niches is very powerful. It’s about keeping up with what’s relevant in today’s world so you can remain competitive in the market.

With websites like Google Trends, Pinterest Trends, Exploding Topics, and others, you have the tools to discover these popular topics ahead of or during the trend. This knowledge can help you tackle new product categories and ventures within the e-commerce space.

Once you narrow down your choices on which trending niche to explore, it’s a good idea to look at our keyword research guide, which will help you identify low-competition keywords for your niche.

Which trending niche excites you most?

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