7 BEST Pinterest Tools In 2021 To Automate And Grow Your Account!

If you’re a blogger, then you probably already know about the power of using Pinterest to drive traffic to your blog.

Managing a Pinterest account can be time-consuming though, especially if you have multiple. Luckily, there are some great Pinterest tools available to save you time and to help you grow on autopilot.

Today I’m going to be sharing the best tools that you can use to automate your Pinterest marketing, grow your following, and create beautiful pins that will get shared (and maybe even go viral)!

Pinterest Tools for Business

Pinterest is one of the most popular social media platforms in the world, even surpassing the likes of Twitter and Reddit in their number of active users.

Although Pinterest is technically a social media platform, it can also be considered a search engine.

With search engines like Google, there are lots of rules and algorithms designed to figure out which articles should be at the top of page one. Pinterest, on the other hand, is a unique platform combining both search and social sharing to show you the content you want to see.

With over 470 million users searching Pinterest each month for ideas and inspiration for their next purchase, Pinterest is definitely somewhere to be. Especially if you want your business to be found online.

This unique way of sharing and distributing visual content means that even a new blogger with no domain authority has the chance to go viral. This has the potential to drive thousands and even millions of visitors to your website.

Pinterest Automation Software

If you are worried that managing yet another social media platform for your brand is going to time consuming, don’t be. With these Pinterest marketing tools, you can set everything up to run on autopilot. 

Pinterest automation software will make sure that your pins are being shared throughout the day. You can even set your pins to publish at times when your target audience is most active. This means you can be growing your business and traffic 24 hours a day. Even when you’re asleep!

These Pinterest automation tools will help you to put your Pinterest marketing on autopilot, skyrocketing your reach and saving you many hours each week. 

Tailwind

First up is Tailwind.

Tailwind is without a doubt the number one tool when it comes to Pinterest automation software. 

Tailwind enables you to schedule your pins ahead of time, so your content is always being shared on autopilot. You can schedule an entire week’s worth of pins in just 20 minutes, saving you hours of time every week.

The software will generate a ‘SmartSchedule’ for you, according to how many times you want to post each day. Your personalized schedule will post your content at the most engaging times for your audience, ensuring maximum reach and repins.

Once your schedule is ready you will be able to view it in the calendar, where you can drag and drop posts, and make tweaks until it’s just right.

You can even use Tailwind to create unique, branded pins in an instant. All you need to do is upload a photo or two, set your brand colors, and Tailwind will do the rest, giving you a set of beautiful pins you can share with your audience.

Tailwind is an official Pinterest partner, so you can rest assured that it has been designed in the best way to help you grow.

Tailwind Features

• Browser extension
• Create unique, branded pins within the app
• SmartSchedule 
• Grow your audience with Tailwind Communities
• Detailed analytics
• Recommends best practices for pinning frequency

Tailwind Pros and Cons

As with most software, Tailwind has its pros and cons. Let’s take a look.

Pros:

• Affordable Pricing
• Free plan available
• Access to communities that can help you reach new audiences
• Creates an optimized pinning schedule that shares your content at the best time automatically
• Grow your traffic and followers on autopilot
• Pin from anywhere on the web with the Tailwind browser extension
• Great customer service
• Easy to use, even for beginners
• Saves a lot of time – upload a pin image once and schedule it to be pinned to multiple boards
• Spam SafeGuard lets you know if your behavior could be seen as spammy

Cons:

• Occasionally the load time can be slow
• The free plan is very limited

Tailwind Pricing

Tailwind has four plans to choose from, depending on your needs.

• Free Plan – 20 Scheduled posts per month
• Pro Plan – $14.99/month – 100 Scheduled posts per month (200 on annual plans)
• Advanced Plan – $29.99/month – 1,000 Scheduled posts per month (2000 on annual plans)
• Max Plan – $59.99/month – Unlimited scheduled posts

If you want to see for yourself how Tailwind can help you grow your traffic, head over to their website try it out for free. No credit card required!

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Buffer

Buffer is an all-in-one social media management tool that you can use to visually plan and automate your social media campaigns. It works with Pinterest, Twitter, Facebook, Instagram, and LinkedIn. 

It’s easy to schedule Pins using Buffer. Simply connect your Pinterest account, and once you are connected you can easily upload your pins along with the URL you want them to link to, and add them to your queue.

Buffer is an official Pinterest partner, so you can be sure your account is in safe hands if you sign up for a plan with them.

Buffer Features

• All in one social media management tool
• Schedule pins in advance
• Detailed analytics with comments, views, and repins
• Pin from anywhere on the web or upload an image
• Browser extension

Pros and Cons of Buffer for Pinterest

As with most software, Buffer has its pros and cons. Let’s take a look.

Pros:

• Good all-in-one tool for all social medial
• Easy to use
• Chrome browser extension

Cons:

• Time-consuming to schedule pins
• No free plan for Pinterest management
• No communities feature
• You have to create your own schedule
• More expensive than Tailwind

Buffer Pricing

Buffer has four main plans, including a free plan, but unfortunately, the free plan doesn’t give you access to the Pinterest management tools. 

• Free Plan – No Pinterest Management Features
• Pro Plan – $15/month – 100 Scheduled posts per month
• Premium Plan – $65/month – 2,000 Scheduled posts per month and 2 users
• Business Plan – $99/month – 2,000 Scheduled posts, and up to 6 users

Want to give Buffer a try? Head over to their website to see their plans in more detail.

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SocialPilot

SocialPilot is another all-in-one social media marketing and scheduling tool that offers Pinterest scheduling features. 

It’s a great option for teams and agencies due to the high number of social media profiles you can run on one account. It also offers secure client management features, so your clients can add their accounts without needing to share their passwords.

The Main Features of SocialPilot

• All in one social media management tool
• Schedule pins in advance
• Create your own pins with the SocialPilot app
• Schedule video pins and gifs
• One-click watermarking for your pins
• Content calendar
• URL shortening
• Secure client management
• Browser extension
• Customized client onboarding
• Analytics tool kit
• White Label Solution

Pros and Cons of SocialPilot for Pinterest

As with most software, SocialPilot has its own benefits and downsides. Let’s take a look.

Pros:

• Great for teams and agencies
• Easy to use
• Secure client onboarding
• White Label option
• Mobile app
• Integrates with Canva
• Enables you to post videos and Gifs
• Live customer support

Cons:

• No communities feature
• You have to create your own schedule
• More expensive than Tailwind

SocialPilot Pricing

SocialPilot has three main plans, as well as an Enterprise option.

• Professional Plan – $25.50/month – 200 Scheduled posts per day, 2500 posts in the queue
• Small Team – $42.50/month – 500 Scheduled posts per day, 5000 posts in the queue
• Agency – $85/month – 1000 Scheduled posts per day, 10,000 posts in queue

Want to give SocialPilot a try? Head over to their website to see their plans in more detail.

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Hootsuite

Hootsuite is a social media management platform that allows you to run all of your social media accounts from one place.

Within Hootsuite, you can create boards, and schedule pins, as well as view, edit, and delete pins, all from a single dashboard.

Hootsuite Features

• All in one social media management tool
• Schedule pins in advance
• Schedule and post to multiple accounts and boards at the same time
• Integrated Media Library
• Detailed analytics
• Collaboration features

Pros and Cons of Hootsuite for Pinterest

As with most software, Hootsuite has benefits as well as downsides, so it’s worth checking if any of these are important to you.

Pros:

• Great for teams and agencies
• Easy to use
• Pin to multiple boards at once
• Create new boards within Hootsuite
• Limited free plan
• Unlimited Pin scheduling on paid plans

Cons:

• No communities feature
• You have to create your own schedule
• More expensive than Tailwind

Hootsuite Pricing

Hootsuite has three main plans, as well as a limited free plan, and an Enterprise option.

• Professional Plan – £39 ($54) per month – Unlimited posts – 1 user
• Team – £99 ($137) per month – Unlimited posts – 3 users
• Business – £520 ($721) month – Unlimited posts – 5+ users

Want to give Hootsuite a try? Head over to their website to see their plans in more detail.

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The Best Pinterest Automation Software

Which of these tools is the best option for growing your Pinterest account?

In my opinion, there’s an easy answer. It’s Tailwind.

Tailwind is not only the most affordable option when it comes to managing your Pinterest account, but it has the best features too.

Even if you are already using one of the other tools listed above, I would still recommend using Tailwind if you really want to smash it with Pinterest.

The main reasons for this are:

• The SmartSchedule feature that posts your Pins at the optimum times
• Tailwind Communities, which help you grow and get your pins in front of new audiences
• Tailwind’s Pin creator is far superior to the ones included with other tools

If you want to see for yourself how Tailwind can help you grow your traffic, head over to their website try it out for free. No credit card required!

Now that we’ve looked at some of the best Pinterest automation software, we’re going to share some other great tools that can help you grow your traffic using Pinterest.

Pinterest Tools To Grow Your Following

As well as using a good automation tool, there are other tools you should be using to help grow your following on Pinterest.

Here are our favorite Pinterest tools to help you create eye-catching pins, reach more people, and grow your followers on autopilot.

MiloTree

MiloTree is a simple but brilliant tool that creates pop-ups for your blog. It encourages visitors to subscribe to your Pinterest, Instagram, YouTube, and Facebook accounts.

It helps you to take advantage of your organic traffic, turning website visitors into Pinterest followers and loyal subscribers. 

It’s super easy to set up and takes around 2 minutes to get going in total. Once you have connected your Pinterest profile, you can either use the WordPress plugin or a simple line of code to add MiloTree to your site. 

MiloTree is very affordable too, costing just $9 per month. If you want to try MiloTree, they offer a 30-day free trial.

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PinGroupie

PinGroupie is a website that you can use to find group boards to join on Pinterest. Joining group boards in your niche will help you to be found by your target customers. 

This is perfect for anyone who’s brand new to Pinterest, as you can instantly get your pins seen by a large audience, even if you don’t have followers yet.

It’s very easy to use, and you can filter boards by niche, the number of followers, collaborators, and more, until you find a group Pinterest board that is right for you.

If you are new to Pinterest, you should join some group boards straight away to kick start your growth.

PinGroupie is free to use, and you can add your own group boards if you sign up for an account.

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Canva

Canva is one of the best tools around for creating beautiful Pinterest graphics.

It can be used to create graphics for other social media platforms such as Instagram and Facebook as well. Also, use it to create posters, brochures, book covers, and anything else you might need to be designed.

It’s basically a great all-around design tool that everyone should have.

With Canva, you can create pins in minutes using Canva’s professionally designed pin templates. You can also use their elements to build your own pins from scratch. This is the perfect tool for anyone who wants to create professional-looking images, without hiring a graphic designer.

Canva has a free plan, as well as a Pro plan which includes access to premium stock photos and a social media scheduler that allows you to schedule posts directly from Canva.

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Pinterest Analytics 

Switching your regular Pinterest account to a Pinterest Business account has lots of benefits.

The main benefit is having access to detailed analytics within the ‘Business hub’ of your account.

Having a business account also enables you to create Rich Pins, which automatically sync information from your website to your Pins. This is an important feature for anyone who is creating product pins, blog post pins, or recipe pins in particular.

You will also be able to view the boards that give you the most engagement and clicks, as well as your best-performing pins.

Pinterest Marketing Tools

If you’re new to using Pinterest as a traffic source for your business, these Pinterest tools will help you get started on the right foot.

Pinterest automation tools can save you hours of time each month, allowing you to ‘set it and forget it.’ It’s a huge opportunity for anyone who has just started a brand new blog.

Pinterest allows you to get traffic to your website before you’re even ranking in Google. By joining group boards and taking advantage of Tailwind’s communities, you can open yourself up to a whole new audience from the beginning. Good luck!