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10 Best ActiveCampaign Alternatives To Master Email Marketing In 2023


Are you tirelessly searching for ActiveCampaign alternatives that not only meet but exceed your email marketing expectations? You’re not alone.

In the bustling realm of email marketing, your choice of email marketing software can make or break your business.

Not just any tool will cut it. Email marketing is about more than just sending messages. It’s about forging meaningful connections, driving conversions, and elevating your brand’s digital presence.

It’s also about tracking, analyzing, and optimizing your campaigns to stay ahead of the competition.

That’s why we’ve curated a list of the top 10 ActiveCampaign alternatives for you to consider. These are gems in the industry that have garnered support from thousands of marketers, and they’re accessible to small and large businesses alike.

10 Great ActiveCampaign Alternatives For Email Marketing

Each email marketing tool has something unique to offer, whether it’s advanced automation features, user-friendly interfaces, or competitive pricing plans.

They are comparable to ActiveCampaign in some ways and even superior to the popular program in others.

1. ConvertKit: Top-Rated for Deliverability Rate

ConvertKit is a top-rated choice, especially for small-to-medium businesses seeking an effective email marketing platform with a strong emphasis on deliverability. This tool optimizes your email marketing campaigns, ensuring they reach your audience effectively.

This is one of the most powerful ActiveCampaign alternatives, featuring the following:

Advanced email marketing features and detailed analytics
Customizable templates for consistent brand messaging
Tools for event promotion and social media integration
Efficient contact organization for transactional emails

With ConvertKit, you can access a responsive email editor and comprehensive audience segmentation, which is vital for tailored marketing automation.

The user interface might initially seem complex, and its marketing automation platform isn’t as intricate as some other marketing automation software. However, for those prioritizing email marketing effectiveness, ConvertKit stands out with its advanced features.

You’ll also get a landing page builder in your business, making it a strong contender in the email marketing software arena.

For even more information about how these two email marketing platforms work, check out our ConvertKit vs ActiveCampaign review.

Pricing: The Free plan is available at $0 per month. The Creator plan is $9 per month. The Creator Pro plan is $25 per month.

2. AWeber: Exceptional Customization in Email Marketing Software

AWeber is one of the best ActiveCampaign Alternatives for customization, which can add cohesiveness to your brand. This is a key feature for creating clear and engaging email campaigns.

Here’s what AWeber brings to the table:

Unlimited landing page and email templates
A drag-and-drop editor
Split testing functionality and AMP emails
Behavioral automation and advanced analytics

Plus, AWeber integrates directly with PayPal and Canva. This means you can handle payments and create stunning visuals without leaving the platform. If you need extra help, AWeber offers assistance with customizable templates for an added fee.

While ActiveCampaign vs AWeber might have more advanced features and a larger selection of templates, AWeber isn’t far behind. It’s user-friendly and easy to navigate, making it a great option for beginners and seasoned pros alike.

AWeber also helps with email funnel building and offers free landing page templates. These are simple to set up and make it easy for list builders to capture subscribers.

These features are just the tip of the iceberg, and our AWeber review shares even more features that email marketers will find useful.

Pricing: The Unlimited plan is $899 per month. The Plus plan is $20 per month (billed annually). The Lite plan is $12.50 per month (billed annually). The Free plan is available at no cost.

3. GetResponse: Best for E-commerce Businesses

GetResponse is a top-notch choice for e-commerce businesses, offering an intuitive and user-friendly email marketing solution. As a strong alternative to ActiveCampaign and other email tools like Constant Contact, it’s particularly suited for small businesses looking to maintain a consistent brand voice across their email campaigns.

Compared to ActiveCampaign, it provides unique features like webinars and a website builder, though it may have fewer automation features.

This email marketing automation tool features:

A/B split testing for optimizing email campaigns
Segmentation and personalized emails for targeted marketing
Access to free stock photos and GIFs
Automated email sequences and an intuitive landing page builder

This platform stands out with its Autofunnel feature, simplifying the creation and management of marketing funnels. While GetResponse is on the pricier side, its high deliverability, GDPR-compliant landing pages, and comprehensive features make it a worthwhile investment.

It’s worth noting that GetResponse offers a free plan, making it an accessible option for small businesses as well. Check out this GetResponse vs ActiveCampaign review to learn even more.

Pricing: The Email Marketing plan is $19 per month. The Marketing Automation plan is $59 per month. The Ecommerce Marketing plan is $119 per month.

4. Mailchimp: Ideal for Small Teams and Solo Entrepreneurs

Mailchimp, renowned in the world of marketing automation, stands as a viable ActiveCampaign alternative, especially for small teams and solo entrepreneurs. This platform combines a variety of features, making it a solid choice for those starting with email marketing.

While Mailchimp’s interface may not be as intuitive as some users might prefer, particularly when compared to ActiveCampaign’s user-friendly layout, it remains a popular email marketing platform for its comprehensive features.

Important features of Mailchimp include:

A free plan offering 500 contacts and 1,000 emails per month
Customer Journey builder for simple automation based on customer behavior
Option to send transactional emails with a paid add-on

The main advantage of Mailchimp lies in its free plan, which, despite being limited, provides a good starting point for marketing campaigns.

Ideal for small businesses embarking on email marketing, Mailchimp offers features in marketing automation and email marketing automation without the complexity of more advanced marketing automation software.

It’s a practical choice for those looking to build a mailing list affordably and create basic email campaigns efficiently.

Pricing: The Premium plan starts at $350 per month for 10,000 contacts. The Standard plan starts at $20 per month for 500 contacts. The Essentials plan starts at $13 per month for 500 contacts. The Free plan is available at no cost.

5. Mailerlite: Best for Its Ease of Use

If you’re a small business, freelancer, or blogger looking for affordable marketing automation, MailerLite is a smart choice. This ActiveCampaign alternative, based in Vilnius, Lithuania, offers a suite of email marketing tools and CMS solutions at a price point that’s hard to beat: just $9/month for unlimited emails and 1,000 contacts.

Key features of MailerLite include:

Popups for lead generation
A/B campaign testing for effective marketing campaigns
Email segmentation for targeted messaging
24/7 email & live chat support on premium plans
Integration with Google Drive for organized campaign images
Landing page builder with custom URLs

MailerLite’s simple interface and landing pages make it an easy-to-use tool, but it lacks some advanced automation features, and its reports are basic. If you need a user-friendly solution for email marketing automation, MailerLite may work for you. We reveal even more helpful features in this Mailerlite review.

Pricing: The Growing Business plan is $10 per month. The Advanced plan is $20 per month. The Enterprise plan offers customized pricing. There’s also a free plan for up to 12,000 subscribers.

6. BREVO (Formally Sendinblue)

As a small business, e-commerce, SaaS, or non-profit, you need a cost-effective marketing automation solution. BREVO is an ActiveCampaign alternative that offers value for money, especially if you send bulk emails.

Unlike ActiveCampaign, which charges based on the number of contacts, BREVO allows unlimited contacts at no extra cost.

Here are the key features of BREVO:

Drag and drop email builder for easy campaign creation
Landing page builder to attract more leads
A/B testing functionality for optimized marketing efforts
Detailed real-time reporting for insightful data analysis
Advanced segmentation and contact management for personalized targeting
Email & SMS personalization to connect with your audience
Free sales platform for seamless business operations
Transactional email service for time-sensitive communication

With BREVO, you only pay for email usage, not for growing your business. Plus, it offers a free plan, allowing you to test drive the platform by sending up to 300 emails a day. This all-in-one platform is a smart choice for those seeking an affordable, comprehensive marketing automation tool.

Pricing: Free plan is $0 per month, Starter plan is $25 per month, Business plan is $65 per month. BrevoPlus plan offers custom pricing.

7. Omnisend

Omnisend is one of the best ActiveCampaign alternatives for e-commerce businesses. If you’re working with Shopify, WooCommerce, Magento, or similar platforms, Omnisend offers seamless integration, making it a superior alternative to some of these other ActiveCampaign alternatives.

This Activecampaign alternative offers all the advanced features of ActiveCampaign, including:

Advanced automation features, including A/B testing and automated workflows
Detailed segmentation based on customer behaviors
SMS marketing and push notification capabilities
Professional, easy-to-use email templates with a drag-and-drop editor

This platform shines in e-commerce automation and is adept at managing browse abandonment and cart recovery scenarios. Unique elements like the Wheel of Fortune sign-up incentive are designed to boost user engagement.

Omnisend also facilitates product selection and integrates efficiently with Google and Facebook ads for retargeting.

Omnisend offers all the advanced features needed for effective marketing automation, including email automation and sales automation features. Its comprehensive suite of tools makes it a great choice for both small businesses and larger marketing teams.

Pricing: Omnisend offers a free plan, the Standard plan is $16 a month, and the Pro plan is $59 a month.

8. Moosend

Moosend offers a compelling solution in the email marketing arena, particularly for businesses seeking an affordable yet robust alternative to high-priced platforms. This email marketing tool is designed to cater to the needs of online stores and agencies, streamlining their digital marketing strategies effectively.

This is one of our favorite ActiveCampaign alternatives due to its:

Intuitive drag-and-drop email builder for simplified campaign creation
Advanced list segmentation to enhance click-through and open rates
Sophisticated visual automation builder for crafting seamless workflows

Ideal for optimizing sales funnels, Moosend’s segmentation feature allows precise audience categorization, ensuring targeted and impactful marketing campaigns. Its user-friendly interface makes it a strong competitor among ActiveCampaign alternatives, offering essential marketing automation software features.

In terms of value, Moosend shines, providing comprehensive functionalities like user-friendly signup forms, a landing page builder, and the ability to create custom reports. The platform also excels in contact management tools. This simplifies organization for small businesses and larger marketing teams seeking to boost their email marketing efforts without breaking the bank.

Pricing: Moosend offers a 30-day trial, a Pro plan for $7 a month, and an Enterprise plan with custom pricing.

9. Campaign Monitor

In your search for a good ActiveCampaign alternative, consider Campaign Monitor. This marketing automation software offers a suite of features that can enhance your business operations at about the same price as ActiveCampaign, so it’s an easy switch.

Campaign Monitor stands out among ActiveCampaign competitors, especially with its Link Review tool that spots broken links in your emails before sending. It’s also a boon for businesses requiring transactional email services, included in all plans.

Here’s what you can expect with Campaign Monitor:

Drag-and-drop email and HTML editors
Advanced segmentation and split testing
Multi-user access
Real-time reporting analytics

This tool can be particularly beneficial if you’re running webinars or have e-commerce features in your business. For instance, advanced segmentation can help target webinar audiences better.

Compared to ActiveCampaign, Campaign Monitor offers more at the Basic plan level, making it a cost-effective choice. Plus, their dedicated support team is ready to help with any email deliverability issues.

Pricing: Lite plan is $11 per month, Essentials plan is $19 per month, Premier plan is $149 per month.

10. HubSpot Email Marketing Tool

The HubSpot Email Marketing Tool is an excellent ActiveCampaign alternative, particularly for businesses seeking a premium all-in-one solution. This platform is ideal for navigating the complex world of email marketing, especially for those with smaller subscriber lists.

Key Features:

Customizable templates for a variety of campaigns
Marketing automation workflows to enhance sales activities
A/B testing capabilities for optimizing newsletters and campaigns
Comprehensive analytics with user-friendly visuals

HubSpot excels with its seamless integration of CRM and marketing automation tools, enabling you to craft personalized campaigns and automated email sequences. However, be mindful that A/B testing is not available in the lower plans, and some advanced features may come at a higher cost.

Despite these limitations, HubSpot’s free plan offers significant value, providing tools like a free CRM, live chat, and ad management software, positioning it as one of the best ActiveCampaign alternatives. It offers reputable customer support and extensive marketing tools to help accelerate marketing efforts.

Pricing: The HubSpot email marketing tool is completely free to use.

The Bottom Line: The 10 Best ActiveCampaign Alternatives to Try

Choosing the right marketing automation platform can significantly impact your business. When compared to ActiveCampaign, each of these 10 alternatives provides unique benefits.

Whether you need advanced features, user-friendliness, or affordability, there’s an option that fits your requirements.

Take your time, explore these ActiveCampaign alternatives, and pick the one that best boosts your business efficiency and growth.

And for a bonus alternative, be sure to check out our Constant Contact review here!

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